top of page

Becoming an executive function coach: how to market yourself

Updated: Mar 31, 2023

Navigating the competitive landscape of executive function coaching can be a challenging endeavor, especially when it comes to marketing yourself effectively.

As an executive function coach, you possess invaluable skills and expertise that can transform lives, but standing out from the crowd requires a strategic approach. It's not easy to showcase your unique strengths in a sea of similar professionals, but fear not!

In this article, I'll share my top tips and recommendations to help you build a strong personal brand, connect with your target audience, and elevate your coaching practice to new heights. So, buckle up and get ready to unlock your marketing potential with these proven strategies.

What books will help you market your EF coaching practice?

#1: The Russell Brunson trilogy

The Russell Brunson trilogy is an excellent series and lit a fire for me. Russell Brunson's books offer a treasure trove of marketing insights that can significantly benefit EF coaches looking to elevate their personal brand.

As an expert in online marketing and sales funnels, Brunson's strategies provide a roadmap for coaches to effectively target their audience, build credibility, and create compelling content. His books focus on leveraging the power of storytelling and value-driven marketing, which are essential skills for executive function coaches seeking to resonate with clients and showcase the impact of their coaching services.

By applying the principles laid out in Brunson's books, you'll be well-equipped to navigate the competitive coaching industry and successfully market your executive function coaching practice.

#2: Superfans by Pat Flynn

Superfans by Pat Flynn is an invaluable resource for executive function coaches aiming to grow their businesses by cultivating a loyal and dedicated audience.

Flynn's book emphasizes the importance of creating genuine, long-lasting connections with clients, transforming them into "superfans" who not only advocate for your coaching services but also provide you with a stable and sustainable source of income.

By following the strategies outlined in "Superfans," you'll learn how to foster deep relationships with your clients, deliver exceptional value, and build a community that is invested in your success.

This approach is particularly relevant for executive function coaches, as it enables you to showcase your expertise, establish trust, and create a thriving coaching practice based on genuine connections and a commitment to client success.

#3: Building a StoryBrand by Donald Miller

Building a StoryBrand by Donald Miller is a fantastic resource for executive function coaches looking to hone their marketing skills and distinguish themselves in the industry.

Miller's book focuses on the power of storytelling and its application in branding and marketing. By utilizing the StoryBrand framework, coaches can develop a clear, concise, and engaging narrative that speaks to their target audience's needs and challenges.

This approach allows executive function coaches to effectively communicate the value of their services, foster a connection with potential clients, and demonstrate how their coaching can help clients overcome obstacles and achieve their goals.

Building a StoryBrand equips executive function coaches with the tools needed to create an emotionally resonant and captivating brand story, setting the stage for successful and impactful coaching practice.

If I am working with students, but parents are paying, who should I market myself to?

Identifying the right target audience is crucial for your marketing efforts. Since parents are typically the ones paying and seeking resources, they should be your primary audience.

Focus your email list on providing valuable ideas, insights, and resources on how parents and other professionals can best support their students. Showcasing your expertise in this area will lead to prospective parents seeking your services.

However, it's important to acknowledge the needs of college students with ADHD. While your primary focus should be on engaging with parents, you can also create content tailored to students, helping them manage school and develop independence.

Consider starting with a segmented approach, catering to both audiences without overwhelming yourself. Once you have established consistency with your email list, you can further explore ways to support and empower the students directly. Remember, it's crucial to maintain focus and not "chase two antelopes at once," so start by building trust with parents and then gradually expand your content offerings for college students.

Which social media platform should I use?

Choosing the right marketing channel is essential for reaching your target audience effectively. I recommend starting with email marketing, as it allows you to build a strong, direct connection with your audience.

Focus on growing your email list and invest your time and effort into it for at least six months. This approach will enable you to gauge the impact of email marketing on your strategy and help you make informed decisions about whether to stay the course or change directions.

After establishing a solid email marketing foundation, consider exploring social media platforms. Start by selecting one platform and committing to it, which requires faith and persistence.

By focusing on a single platform initially, you'll gain valuable insights and experience that will guide your future choices. After this trial period, you can consider expanding to other platforms if you find it necessary or beneficial to your overall strategy. Remember, consistency and dedication are key to achieving your desired results in the world of digital marketing.

Next steps

Don't miss out on the opportunity to transform your executive function coaching practice! Apply for the Executive Function Coaching Academy today and gain access to a wealth of resources, expert guidance, and a supportive community dedicated to helping you master the art of marketing your EF coaching services.

As a member, you'll learn cutting-edge strategies and techniques to create a standout personal brand, connect with your ideal clients, and make a lasting impact in the lives of those you serve. Take the first step towards a thriving coaching career – apply for the Executive Function Academy now and unlock your full potential as an in-demand EF coach!

About the author

Sean G. McCormick is the founder of Executive Function Specialists, an online coaching business that guides middle, high school, and college students in overcoming procrastination, disorganization, and anxiety by teaching time management, prioritization, and communication skills so they feel motivated, prepared, and empowered.

He also founded the Executive Function Coaching Academy which trains special education teachers, school psychologists, and other professionals to support students with ADHD and executive function challenges.


Executive Functions, Inc. is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Some of the links in this post may be affiliate links, which means if you make a purchase, Executive Functions, Inc. will earn a commission.

83 views0 comments

Recent Posts

See All


bottom of page